Step back into time with me… warm sand, boards everywhere, that hum of the beach as everything slowly comes to life. The sun just beginning to shine.

My dad, Paul Strauch Jr., trimming down the line like it’s second nature. Steps up, five toes over the nose, right on the edge. Calm, steady, completely in it. Not trying, just doing. That became the Strauch 5.

Somewhere along the way it got the name Cheater 5. Which always makes me laugh, because there’s nothing cheat about it. It only works if you’ve got the feel.

That’s the part that stuck with me. The best kind of cool is the kind that’s effortless. You don’t push for it, you don’t overthink it, you just are it.

The golden era, oversized competition tees, sun-faded cotton, pieces that feel like they’ve already lived a few good days.

This one’s for him. For that feeling. For that kind of cool.

My favorite kind.

100% Organic Cotton Unisex Fit